Back to Fall 2008 / Winter 2009
When Manuel Cervantes heard about the American Lung Association of California’s Healthy Air Walk, he knew he had to get involved. As vice president of sales for KNSO Telemundo Spanish-language television station in Fresno, he was thinking much bigger than just walking in the event.
Telemundo agreed to be a media sponsor for the Fresno Healthy Air Walk and will promote the event through public service announcements. The station’s website also has a link to the Healthy Air Walk website.
“We are pleased to take part in this first-ever event,” Cervantes says. “It’s a way for Telemundo to give back to our community and help make it a better place.”
Now Team Captain Cervantes is busy building the Telemundo Fresno Team, encouraging co-workers to join his efforts.
“It’s not a tough sell,” Cervantes says. “Everyone knows our air quality in the Central Valley is bad and we are suffering because of it.”
His family has a history of asthma and other respiratory problems. His great uncle, sister and two nieces all have breathing problems.
“We need to make the community aware of the dangers of air pollution and the steps we can take to improve our air,” Cervantes says. “We want to help the American Lung Association of California get out its message about the walk and other lung health issues.”
